About Best Travel
About Best Travel
Best Travel is a Danish tour operator established in 1999. We are a privately owned company under Danish management and form part of the Stena Line Travel Group, one of Northern Europe’s leading travel organisations.
We focus exclusively on group travel and do not offer FIT (individual) arrangements. This specialisation allows us to deliver well-organised, all-inclusive experiences tailored particularly for senior travellers, who make up the majority of our guests.
All of our tours are thoughtfully designed and include transport, accommodation, meals, excursions, and the support of a professional Danish-speaking tour leader who accompanies the group throughout the journey. Our itineraries emphasise comfort, cultural depth, and convenience, ensuring a relaxed and enjoyable holiday in good company.
With more than two decades of experience, Best Travel is proud to offer high-quality, sociable, and enriching travel experiences—where everything is arranged in advance, and all our guests need to do is enjoy the journey and create lasting memories.
Cultural round trips and river cruises
Best Travel specialises in expertly curated cultural tours and picturesque river cruises, primarily across Europe. Our holidays are thoughtfully tailored to suit senior travellers who value comfort, culture, and meaningful experiences.
Our guests travel by air, rail, or coach, with the majority opting to fly. As an IATA-accredited agency, we have strong partnerships with a wide range of commercial airlines and operate full charter flights to many of our most popular destinations.
Every journey is accompanied by a professional, Danish-speaking tour leader, ensuring a seamless and enriching experience from beginning to end. At Best Travel, we are committed to responsible tourism – aiming to give back to the local communities we visit and to travel in a way that respects and benefits both people and places.
Our Commitment to Responsible Travel
At Best Travel, we believe that travelling comes with a responsibility – to the people we meet, the places we visit, and the planet we share. Responsibility is the foundation of our approach, guiding how we plan our tours, choose our partners, and support local communities.
We are proud to be Travelife Certified, an international recognition of our commitment to ethical and responsible travel. This means we meet strict standards across environmental care, social responsibility, and fair business practices.
Our guests can choose to offset the CO₂ emissions from their journey in partnership with South Pole, supporting projects such as reforestation. But responsibility goes beyond carbon. We support small, locally owned businesses, protect cultural heritage, and promote good working conditions and animal welfare.
Through our involvement in the EU-funded SUSTOUR project, we are part of a Europe-wide effort to improve responsibility and sustainability in tourism.
We also provide travellers with simple, practical tips for making their own travel choices more responsible – because small actions can make a big difference.
Would you like to work with us?
At Best Travel, we value long-term relationships with our partners. We see our suppliers as collaborators, as only close cooperation can deliver the best travel experiences for our guests.
We offer:
- Full payment before guests return to Denmark
- Regular sales updates
- Opportunities to promote your products
- A helpful and friendly team
Partnerships are based on mutual agreement to:
- Comply with all EU data protection laws (GDPR)
- Adhere to our sustainability policy
Interested? Feel free to get in touch. Send us an e-mail on info@besttravel.dk
What you should know
At Best Travel, we value strong, responsible partnerships. Please take note of the following expectations:
- Brand visibility - The Best Travel logo must be clearly visible throughout the tour — particularly on coaches and in hotels. Partners are encouraged to suggest how this can be implemented.
- Flexible cancellation - Free cancellation is expected in cases of travel restrictions in Denmark or at the destination.
- Tour leader room - A complimentary room must be provided for the tour leader.
- Timely communication - Requests for extra rooms or allotments must be answered within two working days.
- Commitment to sustainability - We expect our partners to adhere to our Sustainability Code of Conduct, including:
- Fair labour conditions and no child labour
- Respect for local culture and communities
- Reduced plastic use and protection of biodiversity
- Ethical treatment of animals in all activities
Together, we can deliver high-quality, sustainable travel experiences.